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  • Writer's picturePhilip Ammerman


I've recently written a brief analysis of the Cake motorcycles. Cake was probably the leader in the European electric motorcycle market. They raised over $ 74 million in funding and launched six different motorcycle models.

Apparently, a lot of what we were seeing from the outside didn't correspond to sales. According to TechEU, Cake sold only 6,000 motorcycles during the course of its life--a claim I cannot confirm.

Given that I've invested in GR1T Motorcycles and am directly involved in the sector, I wrote this analysis based on what I thought are the main drivers of Cake's failure. The full article is available free to read on the Navigator website:


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